The word “demure” is pronounced with the stress on the second syllable, and the “u” is pronounced as in “rule.” Therefore, the correct pronunciation of “demure” is di-MYOOR.
The word “demure” means “reserved, modest, or shy.” It is often used to describe women or girls who are seen as being well-behaved and respectful. The word can also be used to describe something that is simple or unassuming.