Custom Snapchat Lenses allow users to create and share their own augmented reality filters within the Snapchat app. With Snapchat Web, users can now access and use these custom lenses while video chatting through their web browser, enhancing their video calls with fun and interactive elements.
The integration of custom lenses on Snapchat Web brings several benefits. It allows for more engaging and entertaining video calls, especially for groups of friends or colleagues who want to add a touch of creativity and fun to their conversations. Additionally, businesses can utilize custom lenses as a marketing tool to promote their brand or products during video calls with potential customers.