The Merchant Archetype Metaphor is a powerful tool that can be used to understand the human psyche. It is based on the idea that there are 12 basic archetypes, or patterns of behavior, that are common to all humans. The Merchant archetype is one of these 12 archetypes, and it represents the part of us that is concerned with exchange and commerce.
The Merchant archetype is often associated with the element of air. People who have a strong Merchant archetype in their psyche are often good at communicating and negotiating. They are also often entrepreneurial and have a knack for making money.
